The Role

As Lead Generation & Digital Marketing Lead, you will own the digital growth engine of the business.

Your job is simple in principle and demanding in execution:

• Generate qualified leads.
• Convert attention into revenue.
• Build systems that scale.

You will work directly with the founder and collaborate closely with brand, sales, and production to ensure digital demand translates into real contracts and sales.

This is a performance-led role. Creative thinking is expected — but commercial results are mandatory.

Core Responsibilities

1. Lead Generation & Revenue Growth
   • Design and execute paid and organic campaigns that generate qualified leads.
   • Increase qualified lead volume by 20–30% within the first 6 months.
   • Maintain a clear view of Cost Per Lead (CPL) and Cost Per Acquisition (CPA).
   • Work closely with Sales to ensure marketing-generated leads convert into revenue.
2. Funnel & Conversion Optimization
   • Build and optimize landing pages.
   • Improve funnel conversion rates by 15%+ within 6 months.
   • Develop email automation flows (lead nurture, abandoned interest, follow-ups).
   • Maintain CRM hygiene and campaign tracking integrity.
3. Performance Marketing Execution
   • Manage Meta, Google, and LinkedIn (as relevant).
   • Allocate and optimize ad spend based on performance data.
   • Test creatives, audiences, and offers systematically.
   • Deliver at least 2 high-performing campaigns per quarter.
4. Analytics & Reporting
   • Present weekly performance dashboards:
   • Leads generated
   • Conversion rates
   • CPL / CPA
   • Campaign ROI
   • Recommend optimizations based on data.
   • Own performance narrative — not just output.
5. Digital Community Growth
   • Grow Instagram, LinkedIn, and YouTube strategically.
   • Target 10–15% quarterly engagement growth.
   • Grow email subscriber base by 5,000+ within 12 months.

What You Must Already Know

• Meta Ads Manager
• Google Ads
• Email platforms (Mailchimp, Klaviyo, HubSpot, etc.)
• Landing page builders
• CRM basics
• Funnel logic
• A/B testing principles
• Performance dashboards

If you cannot discuss CPL, CAC, and conversion rates confidently, this role is not for you.

What Success Looks Like (First 90 Days)

• Campaigns live and generate measurable leads.
• A clean reporting dashboard is in place.
• Clear lead-to-revenue tracking process with sales.
• Optimisation cycles are already improving performance.
• Demonstrated commercial thinking — not just creative output.

Compensation & Growth

Base Salary: Up to ₦450,000/month (depending on experience and results history)

Performance Bonus: Up to ₦100,000/month (Tied to qualified lead targets, conversion metrics, and campaign ROI)

Growth Path:

Opportunity to grow into:

• Head of Marketing
• Director of Growth
• Regional Marketing Lead

High performers will scale with the company.

Why This Role Matters

Marketing at Majeurs is not about vanity metrics.

It directly fuels:

• Factory workload
• Showroom sales
• Academy enrolments
• Platform adoption

This role is critical to business growth.

How to Apply

Fill the form below with your:

• CV
• Portfolio link
• Campaign results
• Screenshots of dashboards or performance metrics

Applications without measurable results will not be considered.